Yesterday, The Automobile and Fashion Museum of Malaga receive TUI Holly Award 2016. Since 1994, TUI awards the 100 most popular hotels among their client’s users of TUI. TUI values their client’s votes by means of the biggest guest’s survey in the touristic sector and awards the 100 best holiday hotels.

TUI has given the TUI award to 25 Spanish hotels, ten of these located in Canary Islands, eleven in Balearic Islands and four in the Iberian Peninsula. The Automobile and Fashion Museum of Malaga was chosen by the organization to present the awards due to its importance in the touristic sector.

TUI highlights that the award is a guarantee of the greatest client satisfaction and the most important selling argument in travel agencies and internet. The hotel winners of the TUI Holly Award increased the sales figure up to 35%, according to Britta Fahl, the director of Gestión de Calidad & Consultoría Hotelera.