This period covers from the late 19th Century to the beginning of World War I, in 1914. In its early days, the car was a continuation of its predecessor, the horse-drawn carriages. After a few years, style and comfort features were incorporated to meet the demand of the first customers: the aristocracy and the upper classes.

Models:

Winner (USA - 1898), Minervette (Belgium-1904), Dion Bouton (France-1903), Richmond (USA-1908), Delage (France-1910), Renault AX (France-1911), Charron (France-1910), Buick (USA-1916), Jackson (USA-1906), Hupmobile (USA-1912), Barron Acroyd (England-1912) and American LaFrance Simplex (1918).